Vermicompost, also known as vermiculture or worm castings, is, to put it bluntly, worm poop. Vermicompost is like gold to gardeners and landscapers; it is one of the richest and most complete fertilizers available and will not burn even delicate plant roots. Vermicompost has almost every mineral that most plants need to grow healthy and colorful. If you are going to make a business of selling vermicompost, then you must treat it as a business--that means coming up with a catchy name, slogan and logo and getting out and shaking hands with potential buyers. You will need to be armed with plenty of information with which to overcome objections as you peddle your wares.
Set up your worm farm. There are several ways to do this. Bins of various types and sizes can be established in a barn or garage, windrows can be established outdoors in which worms and vegetable matter are mixed, as well as other methods of raising worms and extracting their castings.
Create a marketing plan. Decide whether you will sell in bulk, allowing others to bag your product under their name, or whether you wish to sell under your own name and logo. Decide whether you will be selling directly to the public or wholesaling to retail outlets--or doing both. Check with your local zoning commission to see if you need a city license before selling your product.
Create a catchy name and logo for your company and registering that name and logo with the U.S. Copyright Office if you decide to sell under your own name and logo. Have your logo professionally drawn. If you cannot draw a professional-looking logo hire someone who can. A design student at a local college or university may create a logo for you very inexpensively.
Have your logo printed on pre-gummed labels that can be stuck onto plastic bags if you are going to be selling under your own logo.
Talk to potential buyers. These include greenhouse growers, nurseries, landscapers, gardeners, flower shops, home improvement centers and the general public. Sell to the general public by placing ads in local papers and on Craig's List. Arm yourself with information about the benefits of worm castings so you can overcome any objections you might be faced with when selling your product.
Bag vermicompost in 2-, 5- or 10-lb. plastic bags and place your label on each bagl. Bag vermicompost in 25-, 50- or 100-lb. bags if wholesaling to buyers who will repackage your product under their name.