Information on Running a Successful Wood Craft Business

A wooden sculpture image by Wikimedia Commons, CristianChirita

Overview

Many wood crafters eventually decide to turn their hobby and passion into a business. But there is a difference between having a business and growing it into a lucrative venture. When selling artisan crafts, put as much creative thought into planning your business as you do creating wood pieces.

Your Craft

The most important element of being a successful wood crafter is producing quality work. Whether your crafts are functional, such as clocks and bowls, or artistic, such as figurines and sculptures, people will only pay for what they deem has value. If you are a beginning wood crafter, hone your skills by not only practicing, but taking a woodworking class. Read books about wood crafting, and speak with master artisans to learn from their years of hard work, mistakes, and valuable experience.

Selling Venues

You likely will sell your wood crafts at craft fairs and flea markets, but also consider other avenues. Try selling pieces wholesale or on commission to local gift shops or folk art stores, get your work into a local art gallery, or sell your pieces at a mall kiosk or booth. Also, do not forget that selling online is a great way to make money. Set up your own e-commerce website, sell on eBay, or try selling on a specialty marketplace. Websites such as Etsy and Dawanda are made to showcase artisans and their crafts, so you may fit very well into these selling communities. They are also inexpensive and offer plenty of support through their sellers' forums.

Marketing

Be very creative with marketing your wood pieces. In addition to the traditional marketing tools such as business cards and fliers, develop a website and blog to connect with customers. Have a professional logo created if you do not have graphic design experience yourself. Team up with other local crafters of different types and organize a craft show. Set up a Twitter account and let your followers know when you've made a new wood piece, what craft shows you'll be attending, and any new techniques you discover. Also try sending well-written, properly formatted press releases to your local newspapers and to niche craft magazines and websites. The trick here is having an angle and an interesting story. Perhaps you donate a percentage of your profits to charity, or teach a free woodworking class to disadvantaged youth. Just making wood crafts and selling them is not enough to get you media coverage.

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About this Author

Melinda Gaines has been a freelance writer since 2006, and has most recently been published on sites such as Answerbag, YellowPages, and Chron. Her areas of expertise include business, beauty, fashion and sports. Gaines attended the University of Houston where she earned a Bachelor of Science in sport administration.

Photo by: Wikimedia Commons, CristianChirita

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