According to the Texas A&M University horticultural department, June-bearing strawberry plants grow well in Texas when they are planted in the fall season during the month of October. This gives the plant time to establish during the winter months. The plants will begin to blossom in late winter and begin producing fruit in late February through May if the temperatures stay cool. Strawberry varieties with a summer harvest date do not grow well in Texas due to the hot temperatures.
Select a planting area that has full sunlight and a well-draining, nutrient-rich soil. Work 2 to 4 inches of organic compost into the soil with a tiller to increase the nutrient content of the Texas soil.
Test the strawberry planting area soil with a pH test kit. Strawberry plants grow best in a pH of 6.0 to 6.8. Work ground rock sulfur into the soil to lower the pH. Water the soil generously and let it rest two weeks prior to planting.
Apply a starter fertilizer over the soil surface and working it to a depth of 6 inches with a tiller. An 8-8-8 or 6-8-8 fertilizer works well for strawberry plants.
Dig a planting hole that is large enough to accommodate the strawberry plant roots spread out. Set the plants into the hole so the crown remains above the soil surface. Cover the roots with soil and gently tamp to hold in place. Space the plants 18 inches apart.
Apply a 2- to 3-inch layer of mulch around the strawberry plants to assist with moisture retention and limit weed growth. Strawberry plants respond well to clean straw mulch or black plastic.
Water strawberries at the soil level after planting to stimulate root establishment. Continue to apply water for the first several weeks after planting when the rainfall amounts are less than 1 inch during the week. The plants do not require regular irrigation during the winter months.